Content Strategy for the Web by Kristina Halvorson, Melissa Rach

• Content Strategy for the Web
• Kristina Halvorson, Melissa Rach
• Page: 240
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780321808301
• Publisher: New Riders

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If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities

Book Review: Content Strategy for the Web by Kristina Halvorson
When I first heard the term “content strategist” a few years ago, I thought, Yay! That's me. That's what I do—somebody's finally named it. Turns. Content Strategy for the Web: Step 1 by Vertical Measures
Contemporary websites offer more than just information about your company, contact information, and your product offerings. A content strategy  Content Strategy For The Web Video Book Review - Media Rumba
This book is an excellent source for those who want to get into online content marketing, web design, UX design and social media. Content Strategy for the Web - Kristina Halvorson & Melissa Rach
Content Strategy for the Web is the industry's go-to handbook for creating and executing successful content strategies. Read it and learn how to create and  Books & Drinks! CS for the Web, 2nd Ed. and CS: Business, Brands
Hey everyone! For May's Meetup, we'll have Happy Hour and a book discussion. There are several important books that came out towards the end of 2012 that Content Strategy Summit 2012 - September 27, 2012
Environments for Humans brings together some of the Web's most notable experts in Content Strategy for an all-new, one-day only online conference, the  10 benefits of having a content strategy for your website
10 Benefits of having a content strategy for your website. Perhaps you have said or thought the following regarding web content: The designer will help me figure  

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